What do you do?
Our approach isn't just content, playlisting, paid ads, or whatever else marketers are sliding into your DMs about - it's a mix of tactics that will create sustained momentum that compounds over time to help you grow a loving fanbase.
Strategy Foundations & Brand Kit
Map out your next 6-12 months: releases, tours, revenue goals. Build your brand foundation: visual identity, messaging, positioning, and fan journey map.
Release Coordination & Promotion
Plan your release timeline, coordinate all the moving pieces (playlist pitching, PR, content, ads), and execute the campaign.
Tour Coordination & Promotion
Analyze where your fans actually are, route an efficient tour, then run targeted ads and content to fill rooms.
Social Media Management
Plan and create content that attracts new listeners and keeps existing fans engaged. Post consistently without burning you out.
Paid Ads
Run Meta, TikTok, and YouTube campaigns that have a clear return on investment.
Digital Platform Management & Fan Analytics
Set up the right marketing tools to capture fan data and communicate directly with your audience.
Who's using Sounds Good?
Some really lovely people who make really lovely music.
Marty O'Reilly
Full marketing management
Ondara
Tour management & promotion
Caleb & Reeb
Full marketing management
Mama's Broke
Tour promotion
Allison de Groot & Tatiana Hargreaves | The Okee Dokee Brothers | Shadowlands | Paper Wings | Chris Acker | The Manager's Playbook | The Riverbreaks | The Heeters | Wolf Jett | Mariee Sioux | LeVolume | Benton Roark | Mother Country | Daniel Kimbro | Wolf Jett | The Montvales | Stillhouse Junkies | Daniel Kimbro | Lo & The High Road | Sam Van Horne | Caliph
Custom marketing strategies, built for hard-working musicians
When you're trying to grow and engage with your fanbase, you should be creating a holistic marketing ecosystem of things that work together, not random acts of marketing.
Thinking about where you are, where you want to go, and the obstacles in the way
Choosing tactics with the most impact for your specific situation
Building systems that make your music career sustainable long-term
A strategy unique to you means less money wasted on tactics that don't serve your goals.
We're talking way beyond hitting the boost button.
Why Sounds Good?
We're different from most music marketing companies for a bunch of reasons:
Transparency. We'll never gatekeep our methods. We're always around to help answer a marketing question.
Not one-size-fits-all. We will never start by telling you that you need to do ads, refresh your brand, update your website - even if that's what you came to us for initially. We listen, then we strategize.
Regular people. No bro-marketing energy, just straightforward advice from marketing people who love music.
Have any questions? Contact me!
justin@soundsgoodmktg.com
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