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We build tailored marketing ecosystems for successful music careers.

What do you do?

We build tailored marketing ecosystems for successful music careers.

We build tailored marketing ecosystems for successful music careers.

Sounds Good's method isn't just content, playlisting, paid ads, or whatever else marketers are sliding into your DMs about - it's a mix of whatever tactics will be the most beneficial in your scenario to help you make more money and grow a loving fanbase.

Career Strategy & Brand Kit

Create a cohesive strategy to get you where you want to go with a brand vibe that feels like you.

Career Strategy & Brand Kit

Create a cohesive strategy to get you where you want to go with a brand vibe that feels like you.

Career Strategy & Brand Kit

Create a cohesive strategy to get you where you want to go with a brand vibe that feels like you.

Release Coordination & Promotion

Build a release timeline and plan activities to promote it.

Release Coordination & Promotion

Build a release timeline and plan activities to promote it.

Release Coordination & Promotion

Build a release timeline and plan activities to promote it.

Tour Coordination & Promotion

Map out and promote a tour based on fan data and market research.

Tour Coordination & Promotion

Map out and promote a tour based on fan data and market research.

Tour Coordination & Promotion

Map out and promote a tour based on fan data and market research.

Social Media Management

Understand the fan journey and plan content that finds new listeners and moves them into ticket-buying fans.

Social Media Management

Understand the fan journey and plan content that finds new listeners and moves them into ticket-buying fans.

Social Media Management

Understand the fan journey and plan content that finds new listeners and moves them into ticket-buying fans.

Paid Ads

Run Meta, TikTok, and YouTube campaigns that have a clear return on investment.

Paid Ads

Run Meta, TikTok, and YouTube campaigns that have a clear return on investment.

Paid Ads

Run Meta, TikTok, and YouTube campaigns that have a clear return on investment.

Digital Platform Management & Fan Analytics

Create the proper marketing ecosystem to capture and communicate with your fans.

Digital Platform Management & Fan Analytics

Create the proper marketing ecosystem to capture and communicate with your fans.

Digital Platform Management & Fan Analytics

Create the proper marketing ecosystem to capture and communicate with your fans.

Who's using Sounds Good?

Some really lovely people who make really lovely music.

Marty O'Reilly

Full marketing management

Marty O'Reilly

Full marketing management

Marty O'Reilly

Full marketing management

Ondara

Tour management & promotion

Ondara

Tour management & promotion

Ondara

Tour management & promotion

Caleb Klauder & Reeb Willms

Full marketing management

Caleb Klauder & Reeb Willms

Full marketing management

Caleb Klauder & Reeb Willms

Full marketing management

Mama's Broke

Tour promotion

Mama's Broke

Tour promotion

Mama's Broke

Tour promotion

Allison de Groot & Tatiana Hargreaves | The Okee Dokee Brothers | Shadowlands | Paper Wings | Chris Acker | The Manager's Playbook | The Riverbreaks | The Heeters | Wolf Jett | Mariee Sioux | LeVolume

Custom marketing strategies, built for hard-working musicians

When you're trying to grow and engage with your fanbase, you should be creating a holistic marketing ecosystem of things that work together, not random acts of marketing.

  • Thinking about where you are, where you want to go, and the obstacles in the way

  • Choosing tactics with the most impact for your specific situation

  • Building systems that make your music career sustainable long-term

A strategy unique to you means less money wasted on tactics that don't serve your goals.

We're talking way beyond hitting the boost button.

Why Sounds Good?

We're different from most music marketing companies for a bunch of reasons:

  • Transparency. We'll never gatekeep our methods. We're always around to help answer a marketing question.

  • Not one-size-fits-all. We will never start by telling you that you need to do ads, refresh your brand, update your website - even if that's what you came to us for initially. We listen, then we strategize.

  • Regular people. No bro-marketing energy, just straightforward advice from marketing people who love music.

Got any questions? Contact me!

justin@soundsgoodmktg.com

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